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May 12, 2022


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I agree about the lack of "a distinctive, effective message", and they've failed on another count as well. This message isn't customer-focused, it's 2022 version of Mine's Bigger Than Yours, Yours being the competition. "Ruling", or the slightly less boastful "replacing" doesn't connect whatsoever to why I should buy their services.

Along those lines, I've never read the books or watched the movies. So that choice of phrasing would never connect with me. It does make we wonder whether they've done market research that suggests that the majority of people in their target audience ARE fans of that series.

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