Fritinancy

Word of the week: Dopamine dressing

It’s been a tough week, in Ukraine and elsewhere. The responsible, grown-up thing would have been to write about a serious topical word like tranche or SWIFT or drought. But I couldn’t work up the will.

Instead, I went looking for a mood boost. I found one, sort of, in the fashion pages.

“The Science—and Styles—Behind Dopamine Dressing in 2022.” – Town & Country, February 2022. 

On the Visual Thesaurus: Talkin' Vegan

The “plant-based food industry,” which makes alternatives to meat and dairy products, is thriving and growing: The U.S. market was valued at $7 billion in 2021, and is expected to grow another 50 percent by 2027. That means lots of competition for product names as well as for shelf space. How can brands tell customers what their products are—and, more to the point, aren’t?

That’s the subject of “The Vegan Versions,” my February column for the Visual Thesaurus. As usual, the column is paywalled for three months. (Please subscribe!) Here’s a free and animal-free taste of one branding strategy: 

The Britishism invasion continues: "Bum" and "loo"

Last week it was knickers, which I’d spotted, in clipped and diminutive forms, in two corporate names, Knix and Knickey. Yesterday’s mail (perhaps I should now be saying post?) brought an oversize card whose solicitation includes two more Britishisms: bum and loo.

It was looking like a tri-bloody-fecta.

February linkfest

After 22,000 submissions and 60,000 votes, the Minnesota Department of Transportation announced new names for six additional snowplows, including The Big Leplowski and Betty Whiteout. (Hat tip: Lynne Murphy)

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Some commentary on “Commanders,” the recently announced name of the Washington Football Team:

• “While it’s not surprising that a team in the NFL, a league that festoons itself in camouflage every November for its ‘Salute to Service’ campaign, would adopt a military-theme name, most of the American public likely identifies more with the boots on the ground than the brass giving them their marching orders.”  (James I. Bowie for Fast Company)
• “Fans will surely get used to Coms, but for most folks now that word solely means ‘communications’ (comms is commonly used in that way, particularly in the military).” (Catchword blog)

I wrote about the controversy over the team’s original name back in 2014.

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You’re already playing Wordle, right? How about Globle and Worldle, the geography guessing games? Or the Broadway word game created by Broadway World?

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The ten worst company-naming mistakes, from “imitating successful brands and following trends” to “focusing on the specifics of today rather than on your core purpose.” (Catchword blog)

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I was once a typesetter, and I still maintain an interest in typefaces, but I’d never heard of a typeface called Jim Crow. Sarah K. Kramer writes about its history and how it came to be renamed Ruby, in honor of school-desegregation pioneer Ruby Bridges. (Believer Magazine)

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“The Unsuccessful Self-Treatment of Writer’s Block:”: a paper published by the Journal of Applied Behavioral Analysis in 1974. (Kottke)

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“The Biden team — and the Democratic Party — could learn a lot from what Mr. Obama and Mr. Trump accomplished with their embrace of strong branding. Plainly put, it’s time for the White House to wake up. Or we are screwed.” (Julio Vincent Gambuto for Medium)

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Here’s your semi-regular reminder that you can follow me on Twitter and on Instagram, and read more of my writing on the Visual Thesaurus, the Strong Language blog, Medium, and—just once so far, but there’s more to come!—in EatDrinkFilms.

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“People sometimes poke fun at me for my unhealthy obsession with naming things: workism, hygiene theater, everything shortage. Naming things is a gimmick, and I am not strictly pro-gimmick. But I am an extreme partisan for memorable writing. I want people to read my words, and recall them, and use them, and talk about them.”: Derek Thompson’s tips for nonfiction writers. (I wrote about workism in 2019.)

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The 57 in the Heinz’s  “57 Varieties” slogan is a completely madeupical number, but it’s been a great brand-booster for more than a century. (CNN Business, via Michael F.)

A 1902 Heinz advertisement that lists far fewer than 57 varieites.

 

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Nothing to do with names or brands, but I know I’m not the only one who was strongly affected by Jennifer Senior’s story for The Atlantic about friendship. A short excerpt:

You lose friends to marriage, to parenthood, to politics—even when you share the same politics. (Political obsessions are a big, underdiscussed friendship-ender in my view, and they seem to only deepen with age.) You lose friends to success, to failure, to flukish strokes of good or ill luck. (Envy, dear God—it’s the mother of all unspeakables in a friendship, the lulu of all shames.) These life changes and upheavals don’t just consume your friends’ time and attention. They often reveal unseemly characterological truths about the people you love most, behaviors and traits you previously hadn’t imagined possible.

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Rebranding for the 13th century: Designer Ilya Stallone imagines how famous logos would have looked in the Middle Ages.  (UX Design)

Via Ilya Stallone

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How to say “mansplain” in languages other than English? Read the whole thread!

 

poll time!

which language has the best version of the verb that means: “(of a man) explain (something) to someone, typically a woman, in a manner regarded as condescending/patronising”?

(and please do reply with other variants—these are just the four I’m familiar with)

— Dan Hicks (@profdanhicks) February 7, 2022

Are Americans ready for knickers?

When I, an American, think of “knickers” I generally think of something like this (and I suspect I am not an outlier):

“Men’s Knickers – Khaki Twill,” via Historical Emporium, San Jose, California (“Authentic products and old-fashioned service” since 2003).

 

Across the pond, and Down Under, they think of something more like this:

“Know your knickers!” via Kayser Lingerie, Australia. Not for men.

 

But I’ve recently learned of two women’s-underwear brands doing business in the US that are trading on the British/Aussie sense of knickers. Which leads me to wonder whether we USians are about to adopt this sense of knickers into our retail vocabularies. (Or re-adopt, as I’ll explain in a bit.)

Word of the week: Gringo

Last week Gustavo Arellano, a columnist for the Los Angeles Times, wrote about a kerfuffle last year in Chula Vista, the second-largest city in San Diego County, between the mayor, Mary Casillas Salas, and a councilmember, John McCann. The two ran into each other in a local Mexican restaurant; after some pleasantries, McCann “admitted that he thought the restaurant’s food was too spicy.” Salas replied: “Oh, John, you’re such a gringo.” And, according to Salas, McCann laughed.

Nine days later, McCann reconsidered. Rather than calling Mayor Salas—his acquaintance of 20 years—and talking it over, he filed a complaint with the city’s human resources department, alleging, Arellano writes, “racial discrimination by the mayor for her ‘gringo’ jab.”

An outside lawyer was brought in. The verdict: “Though Salas’ use of ‘gringo’ was ‘inappropriate,’ it didn’t constitute discrimination.”

Old Gringo (1989), based on Carlos Fuentes’s 1985 novel The Old Gringo (Gringo Viejo). The title refers to the (real) American author Ambrose Bierce, played by Gregory Peck in the film.

Arellano writes: “The Voice of San Diego broke the story last month and also found out how much this combo platter of victimhood cost Chula Vista taxpayers: nearly $16,000.”

Arellano goes on to compare this “weak-salsa Gringogate”—I love that—with a lawsuit, also in San Diego County, over what some public-school parents are calling an “Aztec prayer” (actually a poem) that had been used in the ethnic-studies curriculum. But I want to stick with Gringogate. Where does gringo come from, and what does it signify? And just how offensive is it?

The Carpetbagger vs. The Projectionist

The Academy Award nominations were announced this week, which gives me an excuse to finally write about something I’ve been thinking about for a while: the name of the New York Times awards-season column.

The column was launched as a blog in 2005; its original author was David Carr, and its original name was The Carpetbagger. Its purpose was (and remains) “to cover the film world and give viewers a peek into how celebrity news is made, on and off the red carpet,” as a Times press release put it. Carr was replaced in 2009 by Melena Ryzik, in 2014 by Cara Buckley, and in 2018 by Kyle Buchanan, who remains the column’s lead writer. (Carr died in 2015. The column now appears in print as well as online.)

That Carpetbagger title always puzzled and troubled me, because the word has such a fraught history. (More about that in a minute.) So it was a relief to learn, in November 2020, that the column was getting a new name. And it was a surprise to learn, at last, the significance of the original title. (I’d missed the explanation when it was originally published.)

Word of the week: Sewershed

Throughout the pandemic, researchers have been monitoring wastewater to detect levels of coronavirus. Lately, those efforts have yielded a startling find: “cryptic lineages” of the virus. These viral fragments, found in New York City sewers and elsewhere, are “cryptic” because they have “a unique constellation of mutations that had never been reported before in human patients — a potential sign of a new, previously undetected variant,” reported Emily Anthes in a New York Times article published online February 3. Researchers at UC Berkeley “have found similar sequences in one California sewershed.”

It was only the second time sewershed had appeared in the Times. (There’s a Twitter bot that keeps track of such things.) The first time was on January 19, 2022, in a story about wastewater surveillance in several U.S. states, including Missouri. The story quoted Jessica Gilmore, director of the pharmacy department at Hannibal Regional Hospital: “We don’t have the capability to do gene sequencing in real time to know which variants are prevalent. … So the best we have is the sewershed data to help us guide our decision making.”

Sewershed provoked some head-scratching.

New writing: Chaplin's "City Lights" as you were meant to hear it

I took a break from creating names and writing about names to write about something else I care about: silent film.

Read “CITY LIGHTS: The Little Tramp Meets the Orchestra.” It’s about Charlie Chaplin’s 1931 silent masterpiece and what was involved in bringing it to Oakland’s Art Deco Paramount Theatre for one night only, with live accompaniment by the Oakland Symphony. 

Virginia Cherrill and Charlie Chaplin in City Lights. © Roy Export Company, courtesy of the San Francisco Silent Film Festival

 

The story—which has lots of fun extras, including a clip from City Lights and a reproduction of the original 1931 pressbook—is my first published piece for the delightful EatDrinkFilms, whose publisher, Gary Meyer, is the co-founder of the Landmark movie chain and the founder of the Telluride Film Festival. The man knows his movies, and it was an honor to work with him.

New writing: When to change a name--and when not to

My new story for Medium is about the tricky question of company and product name changes. Sometimes they’re necessitated by legal challenges, sometimes they’re a good idea when the brand story has undergone a major shift. But sometimes the name isn’t the problem at all.

Read the story. And remember to “clap” if you like it--up to 50 claps per story!