Why are we still calling it "Blackwater"?

My latest story for Medium is about a zombie brand name: Blackwater.

Original Blackwater logo

 

The private military/security company, which was founded in 1996, jettisoned the Blackwater name in 2009 and has undergone two name changes and a merger in the dozen years since. But to the general public, and even to the media, it’s still Blackwater. Why?

Read “The Undead Brand Name” and follow me on Medium for more stories like this one (and also unlike this one!).