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January 13, 2021


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I worked for Price Waterhouse's consulting arm in the early 1990s in the area of computing, but when I left I lost track of what was going in that area. I did see that Price Waterhouse joined with Coopers & Lybrand in 1998 to form PricewaterhouseCoopers – one of the least inspiring names I know. I also heard, eventually, that the consulting arm was sold to IBM, but I didn't know about that brief period of being called Monday. I wonder if the naming was done by the same people who came up with PricewaterhouseCoopers. I'm not impressed with the advertisement either: a strawberry, an apricot and a fig (I think). So what. I thought the words at the side were a list, until I realised that it was BYOP (bring your own punctuation). As far as I can make out, the only worthwhile statement to be extracted is 'A NEW NAME'. The rest, if I have punctuated correctly, is just generic suggestions, but I can't tell whether they are directed to staff, clients, potential clients, readers or what. Would I pay thousands to consultants to get important work done if they were telling me to 'Enjoy the ride'? I hope that the actual ad had a little more explanation in some fine print.
Fun fact: Australia's only representative in the Athens 1896 Olympics was Edwin Flack, an accountant working in London with Price, Waterhouse & Co. He won two gold medals, in the 800m and the 1500m. See more at his Wikipedia entry.

What is it about Monday? Even The Mamas & The Papas "can't trust that day."

I tell anybody who cares to listen (my students ALWAYS listen) that Monday, especially Monday morning, is my favorite time of the week. Why is that?

...Because nothing has had time to turn to crap.

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