Fritinancy

On the Visual Thesaurus: New virus, new words

In my latest column for the Visual Thesaurus I look at some new words—thoughtful, creative, even playful—that have been coined in response to the COVID-19 pandemic. I’ve written about some of these words here on the blog; the column updates the list to include additional terms, from acronyms like CARES to new compounds like Zoom-bombing.

Access to my column is restricted to subscribers for three months (and if you want to read more articles like this one, please subscribe). Here’s an excerpt:

Word of the week: Scourge

I was out on my government-sanctioned neighborhood walk during Sunday’s Rose Garden COVID-19 briefing. When I returned I noticed this tweet from writer and podcaster Bob Cesca.

The president doesn’t know how to pronounce “scourge” yet he keeps repeating it.

— Bob Cesca (@bobcesca_go) March 29, 2020

How does he pronounce scourge? I couldn’t find audio, but I did find other comments indicating that he rhymes it with gorge instead of with urge (the standard pronunciation).

It’s a favorite word of his (or, more likely, of one of his speechwriters), and [skohrj] is his preferred, irregular pronunciation. In his March 23, 2020, COVID-19 briefing he referred to COVID-19 twice as “the invisible scourge”; he’s also called it “this hidden scourge.” (At least he’s stopped calling it the “Chinese coronavirus.”) He talked about “the scourge [skohrj] of anti-Semitism” after the 2018 mass shooting in Pittsburgh’s Tree of Life synagogue, and “the scourge [skohrj] of drug addiction in America” in a March 2018 speech in New Hampshire. He also mentioned “the scourge [skohrj] of drug addiction” in his 2018 State of the Union address. (See comment from “Dagwood” on this Language Log post.)

With all this repetition, you’d think someone would have coached him on the correct pronunciation. On the other hand, this is a man who pronounces “plasma” as “plozma.” (And more: Here’s The Daily Show’s 2019 reel of Trumpian mispronunciations.)

The original meaning of scourge: a whip or lash

March linkfest

This month’s book recommendation is I Like to Watch (2019), by the Pulitzer Prize–winning television critic Emily Nussbaum. The book collects a decade’s worth of Nussbaum’s reviews and essays for the New Yorker and other publications, including one written especially for the book. Nussbaum is such a good writer that she made me care about shows that hadn’t appealed to me (I’ve watched exactly one episode each, for example, of “The Sopranos,” “Buffy the Vampire Slayer,” and “Lost”). And she made me care even more deeply about subjects I was already drawn to, like the complicated career of Joan Rivers and the way the 2016 presidential election made “jokes” unfunny. (You can read the jokes essay—one of the best pieces of writing to come out of that twisted season—here.)

 

Word of the week: Shelter

Here in the San Francisco Bay Area, we’ve been under a shelter-in-place directive in response to the COVID-19 health crisis since Tuesday, March 18. On March 20, California Governor Gavin Newsom expanded shelter-in-place to all of the state’s 40 million residents, with no set end date. We’re hunkering down indoors, dashing out only for essential activities (including fresh-air exercise that observes safe physical distancing from other humans).

Shelter-in-place has been borrowed for this unprecedented crisis from earlier applications in emergency management. In 2013, after the Boston Marathon bombings, Ben Zimmer traced the phrase’s origins to “Cold War scenarios of nuclear fallout.” The earliest usage he found was in a 1976 congressional hearing on civil defense: the general idea is to encourage people to stay at home, indoors, rather than evacuate to a central gathering spot. Shelter-in-place has since been pressed into service for weather emergencies such as hurricanes, floods, and tornadoes as well as for the all-too-familiar-by-now active-shooter situations. (In ordering New York State’s version of shelter-in-place, which went into effect at 8 p.m. March 22, Governor Andrew Cuomo eschewed “shelter-in-place” because the term “evoked active shooter situations and nuclear war,” according to a New York Times story. Instead, the order is called PAUSE—the acronym awkwardly stands for “Policies Assure Uniform Safety for Everyone.”)

So much for the whole phrase. But what about the verb—where does shelter come from, and what has it signified over the years?

Corona reads

Like the rest of the Bay Area, I’m sheltering in place, waiting out the coronavirus crisis. But I’m still open for business: in fact, I’ve had a couple of small naming jobs this week. Under SIP, we’re still allowed to go outside for essential errands and exercise, and I’ve been taking full advantage (and taking photos). I intend to continue publishing here once or twice a week, and would be interested to know what you’d like to read about.

In the meantime, here are some things I found interesting.

Words of the week: Coronacoinages

How’s everyone doing? Self-quarantining? Social distancing? Catching up on podcasts/the New Yorker/housecleaning? Drinking quarantinis and coronaritas while awaiting the #Coronapocalypse?

One option for a quarantini, via Marilyn Starkloff. Coronarita recipes using Corona brand beer have been around for several years; the 2020 pandemic version is here. This Podcast Will Kill You tweeted about quarantini and placeborita cocktails even earlier, on February 4.

Another option.

Via Stacey Vanek Smith

 

Me? I’m fine; thanks for asking. I’m happy to live in California, where we have a mensch for a governor. (Compare and contrast.) And I’m cheered by the inventive linguistic responses to the COVID-19 pandemic, examples of which I bring you today.

(Thanks to Ben Zimmer for coining #coronacoinages. I’m winging it with some of the definitions; I welcome refinements and additions in the comments.)

New writing: The names of diseases

I’ve published a new story on Medium about how the names we give diseases—COVID-19, “Wuhan virus,” “Chinese coronavirus”—affect the way we think about illness and populations.

It’s timely but not completely grim: I included some fun stuff about syphilis. Yes, syphilis!

Read “Does It Matter What We Call a Disease?”

Word of the week: Kludgeocracy

I was sure I’d already written about kludge here, but it turns out I’d only linked to a 2016 article about the word’s complicated etymology. (That article, by Adrienne LaFrance, quoted Ben Zimmer: “The short answer is that the word was originally spelled ‘kluge’—derived from the surname Kluge, in turn from German klug, ‘clever.’ But then later it began to be spelled as ‘kludge,’ merging with a U.K. slang term with that spelling (apparently derived from a Scots word for ‘toilet’). So now we often get the ‘kludge’ spelling with the ‘kluge’ pronunciation.”) So when I encountered a chapter titled “The Kludgeocracy” in Annie Lowrey’s 2018 book Give People Money—a defense of universal basic income, or UBI*—I figured it was time for a more thorough exploration.

How Opening Ceremony got its name

In January, Opening Ceremony—the New York City-based “innovative retail environment and global brand retail experience bridging the worlds of style, travel, and culture”—announced it would be closing all of its locations in New York, London, Los Angeles, and Tokyo. The company, which was founded in 2002 by college friends Carol Lim and Humberto Leon, introduced style-savvy customers to labels like Proenza Schouler, Alexander Wang, and Rodarte, as well as to its own designs. It was acquired by New Guards Group, which is owned by the global e-retail brand Farfetch (another interesting name, no?).

Via Instagram

Word of the week (again): Debacle

Another March, another health-care crisis, another chance to look at debacle, a French import with connections to spring, medicine, and failure.