My year-end list of notable brands is viewable only by Visual Thesaurus subscribers, which can mean only one thing: It’s time to give yourself the gift of a subscription—still under $20 a year—or to give a subscription to someone else who loves words and language.
Wondering whether it’s worth it? Here’s one of the brands on my list:
Palantir. The data-analytics company, founded in 2003 and based in Palo Alto, was targeted this year by students, an investor alliance, and its own employees because of the company’s partnership with Immigration and Customs Enforcement (ICE). Palantir, which is privately held, took its name from J.R.R. Tolkien’s Lord of the Rings trilogy, in which a palantir is a magical “seeing-stone” (the word means “far-seeing” in Tolkien’s fictional Quenya language). Palantir’s product names are also drawn from fantasy: Gotham (Batman), Metropolis (Superman), and Foundry (a space station in Star Wars).
And here’s my little gift to you: My past Brands of the Years columns have been de-paywalled. Read, rate, and comment!