Maybe you’ve accepted the NaNoWriMo challenge: Write 50,000 words of a new novel during the month of November. Maybe you’re working on an essay collection, a biography, or a book-length work of journalism.
Whatever your project, at some point you’ll need a title. Selecting the right one can seem daunting until you understand an important truth: You don’t need to be creative or even original. You need to follow a formula with proven success.
In my latest essay for Medium, “Book Titles Made Easy(ish),” I present ten popular formulas for book titles, from the punchy single word (Blink, Grunt, Cod) to the inquisitive journalistic style (Where the Crawdads Sing, Why We Dream, When You Are Engulfed in Flames). I also provide exercises for experimenting with each formula.
What’s the formula for Carl Zimmer’s She Has Her Mother’s Laugh? Read the post to find out.