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August 23, 2019

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The Church of Jesus Christ of Later-day Saints also insists on capping the "the" at the beginning of its name, though I don't think anybody who's not employed by the church or by its subsidiaries like BYU respect that wish. I don't think there have ever been any attempts to trademark the "the," though.

In the LDS Church's case, I think it comes from a desire to distinguish itself from offshoots with similar names, like the erstwhile Reorganized Church of Jesus Christ of Latter Day Saints (now the Community of Christ) and the Fundamentalist Church of Jesus Christ of Latter-day Saints. But I don't think anyone reads as much into that capped "the" as the church hopes.

(There are also debates over the hyphen in "latter-day" and the capping of "day.")

Hi,
Interesting article and site. I share your views that nowadays the competition between companies is going as far as trademarking simple words from dictionary.

Indeed the alternative labelling that is not regulated can be misleading.If I'm not mistaken in Europe the label "Bio" is regulated.

I'm curious about another subject: internet domain names, and in particular cross country/ multinational/ multilingual companies. How can a good domain name be chosen for companies, ngos, organisations?

I had to choose an domain name that contains one English word, but fur French, Dutch a domain name containing an English word is suboptimal.

Best regards

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