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December 03, 2018


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Terrific, Nancy! Your points apply to many areas of identity, including personal consumption.

Nestled against your post in my inbox is one from American Giant. Quick, what is this? Certainly not an "overly descriptive name". I respond very differently to the warm, retro MailChimp, So, perhaps for a future Fritinancy: Can a name be too generic?

Thank you again for your blog, one of my favourites!

Thanks, Duchesse! I have in fact written about generic names, of which American Giant is not quite an example -- it doesn't sell or represent American giants, after all. Here's a post I wrote about Neat Asian Things ("things" being about as generic as it gets): https://nancyfriedman.typepad.com/away_with_words/2012/02/names-in-the-wild-neat-asian-things.html And here's my post about the spectrum of distinctiveness: https://nancyfriedman.typepad.com/away_with_words/2013/10/the-five-types-of-names-or-why-suggestive-beats-descriptive.html

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