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May 24, 2018


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I hate bullshit, but I’m a fan of “bullshit.” I think most feces-(and fart) related humor and invective is a guy thing. I might be wrong—it may be a bias, but B.S. seems out-of-place on a woman’s product ad.
Rather than being just plainspoken or funny, “Check this shit out” seems totally gratuitous in a Math for Dummies book.
As with “bollocks,” “schmuck” is a common word, originally (in Yiddish) with a more specific meaning than “jerk.” Although I have yet to seen it used in advertising.

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