Dear copywriters, editors, and reporters: Do you really think you’re being clever with your “’Tis the season” line? Trust us: you are not. I refer you to that wise man John McIntyre, of the Baltimore Sun, reminding us to beware holiday clichés:
And yet, and yet. So much ’tis, so little seasoning.
A mailing from West Elm that I received October 5, when ’twasn’t the season for much of anything.
“’Tis the season of the sweater-skirt combo,” quoth Anthropologie. Also spotted in October.
Missing an apostrophe at Honda of Oakland.
Another missing apostrophe, this time at Sur la Table. And the should be lower case, just like la.
Wrong-way apostrophe at Mrs. Fields.
Tsk, tsk, Vancouver International Film Festival.
Lo, ’tis Pandora! Sent by reader Roger Julian.
Amour Vert has an important seasonal announcement. Thanks a bunch.
’Tis the season chez Amazon Electronics Gift Guide for a superfluous comma.
The next three were sent by Andrea Behr, formerly of the San Francisco Chronicle copy desk.
Barnes & Noble: “’Tis the season to get what you really want.” (“What I really want is to put those tisses out of business,” Andy wrote.)
Andy says this one, from PurGevity, is “a double treat”: a ’tis and a name that sounds like a skin emetic. I’d call it a shitmanteau.
And finally, some news-media ’tissing.
Other things 'tis the season for, according to Google:— 'Tis the Season for Nancy Friedman (@Fritinancy) November 29, 2017
* holiday-related injuries
* limited-time offers (LTOs)
* tax loss harvesting
* packages to be stolen
* a menorah sweater
And because you’ve been very, very naughty, I give you … Tits the Season.
From The Inked Boys shop.