A tweet from @Mededitor last month sent me down the vegan equivalent of a rabbit hole.
I’d written about Thug Kitchen a few years ago, but I hadn’t seen TK’s new cookbook. I couldn’t resist going past “Fast As F*ck” on the book’s cover – the point of Mededitor’s tweet – to the Amazon description, which contains this sentence:
TK holds your hand and explains ingredients from chickpeas to nooch so you'll feel confident knowing exactly what the f*ck you're cooking.
Nooch? It sounded vaguely salacious, which wouldn’t be out of keeping with the TK style guide. (Chapter titles in the new cookbook include “Freshen the Fuck Up” and “Hot Box.”) But it turns out that nooch isn’t nasty or brutish, it’s just short. For nutritional yeast.