Join me at Strong Language today, where I’ve published a post about a phrase in a sign that appeared on Bay Area Rapid Transit (BART) last week. The sign was fake (but looked authentic); the phrase was an imperative that included a four-letter word that’s common in speech but uncommon in official pronouncements. I write about the phrase and its history – not very ancient, it turns out – and about GYST, the acronym formed from the phrase. Language-of-commerce connection: GYST is also the name of a couple of U.S. companies.
Too elliptical for you? Read the post.