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August 26, 2016


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Excellent article!

Well, my name's not Brandon, but I'll weigh in on this haul: Anthropologie and Philosophy work because they're arbitrary marks - they neither describe nor suggest the goods and/or services offered under them. Fizzics is kind of cute; while we trademark lawyers usually say that kreativ spelling doesn't make for a protectable mark, in this case the underlying word, physics, is not descriptive of the goods, and so the wacky spelling works as a trademark.

What's left? Oh yeah, the -ology marks. Another scourge like the -ify marks. Feh.

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