I don’t know what Konsus* means, or how or why its founders chose the name.
But I can tell you this: If you’re a new company looking to grow by word of mouth, it is not advisable that the word sound like “cons us.”
Related: The stars of HBO’s Silicon Valley try to figure out – from the names alone – what startups like Tubbbr and Kabbage do.
* Maybe it sounds dandy in Norwegian, the first language of the company’s founders. But the company’s now based in Palo Alto, the site’s in English, and they’re going after Y Combinator funding, so I figure they may be receptive to a little constructive U.S. criticism.