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October 22, 2015


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I don't know - yes, it's elegant, but also it seems like "karma" is too personal a message in terms of the corporate history to be conveying via the brand name. Alternatively, as you noted, it's got "car" in it, so it's funny, no? No. But ultimately, as you point out, "karma" is so widely used that it's no longer distinctive. I assume when I see it that the user lacks originality. (Yeah, I'm critical this morning ...)

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