Fritinancy Fashion Week marches into the trenches today with a name that aims for edgy, teeters precariously, and ends up lurching over the cliff.
Edgy names are nothing new in fashion branding. Here in San Francisco, there’s an upscale boutique for men and women called Acrimony. I’ve seen an online store called Dolls Kill, a fashion brand called Skingraft, and, of course, a sneaker called Tampon. And with “street style,” pretty much anything goes.
Which brings us to the nom du jour: Bombfell, a clothing-by-subscription service for men.
Yes, that’s a lit fuse on the mascot’s head. But Bombfell wants us to think metaphorically and word-blend-ly. Care to guess?