Gee, it seems like only last week that I brought you tidings of “family” and “museum” being used as verbs. Hang on – it was last week! And now I can make it a trifecta: the cable network TCM (Turner Classic Movies) has launched a new ad campaign that verbifies “movie.”
Cable-industry journal B&C reports:
A new brand campaign for Turner Classic Movies not only puts the emphasis on movies, but turns the word into a verb.
With the slogan “Let’s Movie,” the channel is urging people who love movies—not just the classics—to tune in.
Watch the 60-second spot, which contrary to the mission statement does in fact spotlight classic movies like Casablanca and Ben-Hur, and whose narrator coos, “Let’s live. Let’s love. Let’s go. Let’s movie!”
And mark your calendars: September 19 is Let’s Movie Day. “Hopefully that will get a little buzz,” TCM general manager Jennifer Dorian told B&C, a little plaintively.
By the way, “Let’s Movie” is not to be confused with “Let’s Move,” which is First Lady Michelle Obama’s campaign to reduce childhood obesity.
Hat tip: MJF.