I’ve been working on a massive update to my series on “Mister” brand names (coming soon!). Meanwhile, I stumbled across a couple of Misters that deserve special mention of their own.
The books, by Warren Dotz and Masud Husain, are a fond tribute to the “magnificent mascots” used by advertisers between 1960 and 1985. Originally published in 2003, the first volume has been reissued in hardcover, along with the brand-new second volume, by Insight Editions.*
I knew about Mr. Peanut, Cap’n Crunch, and the Jolly Green Giant, but the Dunkin’ Munchkins, Mister Master (!), and Chokey the Smog Dog—I couldn’t possibly make this up—were new to me.
And what to say about the slavering Piggy Snax porkivorous pig?
Image from Meet Mr. Product, Volume 1.
It’s the modestly attired American cousin of the (in)famous cochon prodigue d’Avergne!
Via all over the Internet.
(Hat tip for Mr. Product: Brand New.)
* An earlier version of this post contained an error about the publication date of Volume 2.