This Is How

This is how you verb your brand name.

“This is how you Sonic.”

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This is how we verb a place name.

“This is how we Vegas.” (Ad for Aria Resort and Casino in San Francisco magazine, May 2015.)

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This is how you title an advice book.

This Is How: Proven Aid in Overcoming Shyness, Molestation, Fatness, Spinsterhood, Grief, Disease, Lushery, Decrepitude & More. For Young and Old Alike, by Augusten Burroughs. The paperback edition (2013) bore an abbreviated subtitle: Surviving What You Think You Can't.

 

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This is how you title a finalist for the National Book Award.

This Is How You Lose Her, by Junot Díaz (2012).

 

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This is how we do.

 

 

Katy Perry (2014).