This is how you verb your brand name.
“This is how you Sonic.”
This is how we verb a place name.
“This is how we Vegas.” (Ad for Aria Resort and Casino in San Francisco magazine, May 2015.)
This is how you title an advice book.
This Is How: Proven Aid in Overcoming Shyness, Molestation, Fatness, Spinsterhood, Grief, Disease, Lushery, Decrepitude & More. For Young and Old Alike, by Augusten Burroughs. The paperback edition (2013) bore an abbreviated subtitle: Surviving What You Think You Can't.
This is how you title a finalist for the National Book Award.
This Is How You Lose Her, by Junot Díaz (2012).
Katy Perry (2014).