I’m back at the Strong Language blog today with a post about “Schitt’s Creek,” a new sitcom that makes its U.S. debut tonight on cable TV’s Pop channel. The title was too taboo for NPR’s television critic to utter aloud, so he spelled it out, provided a rhyming mnemonic, and subsequently truncated the offensive name to “Creek.”
There’s a second naming story hidden in that one, although it’s not as racy: Pop (as in pop culture) was formerly known as the TV Guide Network; it rebranded last year as “a multi-platform destination dedicated to celebrating the fun of being a fan” where “fans don’t sit at the outskirts of pop culture making snarky comments, they live right smack in the middle of it.” Pop is targeting “modern grownups” age 35 to 40 (a rather narrow demo, don’t you think?) “who have a lot of disposable income and still go to the gym, want to look good and want to watch the show everyone is talking about,” according to the channel’s president of entertainment and media, Brad Schwartz.
Read my new post. Read all of my Strong Language posts. (Warning: strong language.)
Comments