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February 13, 2015


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I'm glad you brought this to attention, Nancy!

This slogan IS quite bananas. And you're right that translation is a major factor here. It's always difficult though because as a translator you have to give people what they want, and it can be a challenge to pull over a major re-working of a brand. Of course it's worth it, but the challenge is having the "this just doesn't work/isn't appealing in English" talk with them. I've known a client or two to react pretty poorly to that. Thanks!

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