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September 15, 2014


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I had the same disconnect when I read the slogan in a recent Audi watch ad: "conquer punctuality." To me, that implies punctuality is a negative quality which should be overcome ... probably not the message a watch advertisement is intended to convey.

I'm fairly sure I remember a 1961 Mort Sahl bit satirizing psychoanalysis--the analyst tells you you've had an insight, you say "Thank you, Daddy" and he validates your parking ticket.

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