A mysterious blogger whom I know only as The Least Shrew—her Twitter bio identifies her as Kaylin in Akron, Ohio—has done me the great honor of turning a peculiar research project of mine into a flowchart that she calls “How to Name Your Website.”
“Is your brand cutesy? Hardcore? Buddhist? None of the above?” View and embiggen the full chart.
That’s right: she studied my Pinterest boards of naming trends—Names That End in -ly, Brand Names with Gratuitous Umlauts, and all the rest—and applied linear logic to them.
Of course, for strict accuracy, the label should be “How to Name Your Company or Product”—this is a lot bigger than websites. And until I told her about The Name Inspector’s Wall of Namifying—the project that inspired my own collections—The Least Shrew hadn’t been aware of it, so all those -ify names—Rockify, Subsify, Wingify, et al.—don’t get proper representation.
But those quibbles aside, it’s a brilliant infographic. I’m deeply flattered.