What Fresh Hell Is This?

This is a name that cries out for an Abbott and Costello routine.

 

 

“This Technology said Comcast is using its dynamic ad insertion service, which lets the MSO deliver targeted ads in both linear and on-demand content.” – FierceCable, December 9, 2013

Which technology? This Technology.

This—sorry, This—is a sorry name for reasons that should be obvious: It conjures no image, it suggests no benefit, and it’s likely to confound your search engine.*

Perhaps, as Dustbury suggested, it’s an anagram. You figure it out.

Here’s an idea: a three-way merger between Nau (the performance-clothing company), Here (either the Nokia mapping service or the PayPal credit-card service), and This.

That’s right: NauHereThis.

This Technology tip via brother Michael. Post title via Dorothy Parker.

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* Which isn’t to say you can never use This in a name. Compare, for example, This Into That, the name of a small business in Berkeley that transforms old books into clever and useful objects such as clocks and key holders.

Comments

[David Craig]

FWIW the first google hit for "this technology" is their website.

[Cynthia Shick]

Never lose that humor in your feedback!

Does your opinion also hold for "THIS" TV (a station that showed up when we hooked up the digital box)? Is there a difference between that and This?

I thought This TV is clever, especially when they tell me to "watch THIS"... which I do, as This is a suitable alternative to paying for cable.

[Nancy Friedman]

Cynthia: Not sure how I missed it -- ThisTV is a Bay Area channel! http://thistv.com/