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September 10, 2013


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As soon as I heard the "KFC eleven", the first thing I thought of was the 11 herbs and spices. Maybe the recognition is an age-based thing, for those of us who were exposed to the earliest KFC ads that highlighted the 11.

There's quite a precedent for naming with numbers in music. Leaving out band names with historic or other obvious references (The Jackson Five, U2), the general consensus is that the formula "Name + Number" (Blink 182, Maroon 5, Matchbox 20, Ben Folds Five, Haircut 100) adds up to a pretty lousy band name.

The S to 5 transition you mentioned in the Selix Formalwear note is echoed in my first reading of the PORTLAND'5 as PORTLAND'S or, possibly, PORTLAND'S 5.

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