1. Smart.
Farmers Insurance: “15 Seconds of Smart.”
(Observant viewers will notice the newly redesigned Farmers logo. The actor J.K. Simmons—you may remember him from his roles in Law & Order, Oz, Juno, and Spider-Man—appears as “Professor Nathaniel Burke” of the “University of Farmers.”)
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2. Loud.
New York Times, July 13, 2013: “What? | The Long War on Loud.” (Hat tip: Ben Yagoda.)
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3. Happy.
Carvel Lil’Love: “It’s What Happy Tastes Like!” Unclear whether it’s also what tasty tastes like.
(I wrote about the various eye-dialect abbreviations of “little” back in May 2009. The more generally accepted spelling is li’l.)
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4. More.
Fiat 500L Lounge ad campaign: “Unlock Your More.” It’s iconic! Other models in the 500L series: Easy, Pop, and Trekking.
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See also FleishmanHillard’s “The Power of True.”
Tasting the happy? This is all that comes to mind: http://www.youtube.com/watch?v=E-DUccGlgXA
Posted by: Jessica | August 08, 2013 at 11:31 AM