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July 18, 2013


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I read the article and figured you'd have something to say! What I say about trademark searching applies equally and complementarily (?) to naming consultants - you can pay me now or pay me later.

And just one beef from the article: How on earth is it possible for "Kaggle" to be pronounced "kay-gel" in American English? Just how illiterate have we become?

Wow. Good post. These guys needed some serious help . . . hopefully they're spending more efforts and resources on their product !

Not only have wacky names been around for a long time but we've heard the death cry of "all the good domains are taken" for years as well.

I wish I could say it was only on your web site that I would encounter such misguided thought. Here at a university, one gets a new boss or two, chosen for their technical and managerial skills (presumably), and next thing you know they're working up new logos and slogans to catapult their grand new ideas into the world! Oy.

You're so right, Nancy.
Quirky, that's the word.

But the trend is not a trend, or better: it is a long tailed long wave, a Welle as long as for instance the design trend of oval/round headlights on cars. The same names were given to Dutch startups (yes, all in The Netherlands) before 2007. To name a few, and I restrict myself to names with o's:
Zoook, Zooof,Moofz, Swoot, Smootsy, Zoover, Qoop, iBood, Boober, Boomr en Whoozz.
Short as short can be, and weirdy and quirky.

Best regards,
Erwin Wijman

I can't imagine choosing Kaggle for a business name, given its homonymity with the common (mis)pronunciation of Kegel (exercises). Ick.

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