Repetitiously

I haven’t blogged for a while about startup names that end in -ly, but that doesn’t mean the trend is ebbing. On the contrary, I’m up to 153 – one hundred fifty-three! – pins on my “Names That End in -ly” Pinterest board.* The most recent additions: Fastly (“real-time caching”), Warmly (an alarm-clock app), and Scopely (a mobile gaming platform).

Also on Pinterest:

Shop at X & Y! (two-part retail names joined by an ampersand or plus sign)

Brand Names with Gratuitous Umlauts (and other needless diacritical marks)

Death Brands (and near-death brands, like Food Coma)

Square Brands (Foursquare, Squarespace, et al.)

Boxy Brands (Birchbox, Dropbox, Parabox, et al.)

The Zen of Brand Naming (Zenify, Zendesk, et al.)

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Make that 154: I just pinned Feastly, “homemade meals prepared and served in a cook’s home.” Thanks for the tip, Moira!

Comments

[Autumn]

A former colleague just started a custom magazine service for weddings (guests get a magazine before the wedding featuring all the guests). Guesterly. http://www.guesterly.com/

[janelle]

Have you seen Greetly? I want to add "dis" in front, and assume it's for private messaging.