No, not someone who lives in Mobile, Alabama. It’s another spin of the faux-comparative-maker machine.
“The Mobile Phone Just Got Mobiler.” Ad for Delta mobile app, back cover, The Atlantic, April 2013.
This particular ad is the only one I’ve seen that uses word play; other ads for the mobile app use a straightforward benefit approach (and depict the QR code that’s the whole point of the pitch). It’s always a little unsettling when an advertiser code-switches within a campaign.