Spotted at Costco:
Qookies are gluten-free cookies made by TruRoots, “inspired by tradition and using recipes perfected by artisanal bakers.” The ingredients list does mention quinoa, so maybe that explains the Q. But why not Quookies?
True, the U-less spelling lends itself to a kooky pairing of Qookies and Qream.
It’s not perfume. It’s liqueur.
For the full scoop on Qream – that’s “Qream with a Q,” “a truly elegant experience for the modern day queen and her court of friends” that’s “created by” rapper/producer/fashion designer Pharrell Williams – get yourself over to The Hairpin. Also check out this story about the $5 million Qream lawsuit.
More Q names here.
Maybe they did Q instead of QU because they're going for the pronunciation "Cookies" instead of "Cwookies"?
Posted by: Karen | February 27, 2013 at 09:01 AM
Karen: But if "quinoa" is pronounced "keen-wa"...
Posted by: Nancy Friedman | February 27, 2013 at 09:11 AM
It's not surprising that a trademark application for a mark with QOOKIES in it was refused as descriptive. Qlever spellings of qommon words don't fool the PTO.
Qream is where I draw the line on drinking with my ladybrain, by the way. I'll let the Hairpin do the heavy lifting on that front.
Posted by: Jessica | February 28, 2013 at 05:08 AM