The folks at SQIRL – the little preserves- and pickle-maker and café in Los Angeles that’s the darling of big-time foodies – must be too busy to answer the phone during business hours, so I haven’t been able to ask them the question that’s been gnawing at me: Is SQIRL pronounced “squirrel” or “skirl”? I’ve listened a couple of times to the very brief voicemail message, and I think it sounds like “squirrel,” so I’m going to go with that, although it makes me feel sad about the lost U, R, and E. Stashed away for next winter, perhaps.
“Skirl” might have been the more interesting pronunciation. And meaning.
TESTY UPDATE from SQIRL via Twitter:
@fritinancy No email or message from you? Yet a post. Sqirl is pronounced Squirrel and its spelling is the marriage of a Girl who Squirrels.
— SQIRL(@SQIRLLA) January 12, 2013Well, obviously. I can’t imagine how I missed that!