Meet the meta-snowclone-ish name of the week: The New Black. As in “red is the new black.” Or “tartan is the new black.” Or “dispopulation is the new black.”
According to San Francisco magazine’s September issue, this particular New Black is
a 9,000-square-foot retail space and gallery slated to open in the Mission in September. The design trove will feature furniture, lighting, fashion, and accessories from over 20 firms, as well as collaborative workshop space for Steven Miller Design Studio, Figure Plant, Hazel.Wood Design Group, and Hart/Wright Architects.
They made the logo out of consonants only!
Because nobody’s ever done that before.
“Pre-owned Is the New ‘New’”: advertisement in the New York Times, Page A5, September 3, 2012.
More on “X is the new Y” at the Snowclones Database.
Once again, a pronunciation challenge that I shall gladly take up: It's "nwibəlk" and I cannot be persuaded otherwise.
Posted by: Jessica | September 04, 2012 at 08:00 AM
Another new NWBLK:
Posted by: empty | September 04, 2012 at 08:14 PM
"'Blank' is the new black" needs to be retired. The only interest it arouses in me is indifference.
Posted by: MaryL | September 05, 2012 at 01:19 PM