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September 25, 2012


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Does this trace back to Toni Braxton ("Un-break My Heart")?

Uniqlo has ads on a Zeppelin that has been cruising Sonoma County recently. The airship promotes two identical reactions for two different reasons: "What the hell is *that?*" both on first sighting, and on making out the trade name and the two red squares. At least the first question is easily answered, but there's no way, without prior knowledge, to figure out what the ad means or where it's from. At first sighting, I thought it was the name of the Zeppelin or the company that owned it.

Marta: Your mention of Zeppelins sparked my curiosity -- I was certain that Zeppelin airships were no longer in use. It turns out that you're almost correct: Goodyear last year announced it was reviving its old partnership with ZLT Zeppelin Luftschifttechnik and would start replacing its fleet of blimps with Zeppelin airships in January 2014. So what you saw was not, technically, a Zeppelin but rather one of the current blimps, probably the Spirit of America.

More info here: http://www.airships.net/blog/goodyear-zeppelin-70-years

It's the Eureka, according to story from the Santa Rosa Press Democrat. Unfortunately the photo doesn't show the Uniqlo ad: http://www.pressdemocrat.com/article/20120918/articles/120919542

According to the story , this is the Real Deal, built in Friedrichshafen, Germany. There seems to be some controversy over whether airships that were not built by that factory can rightfully be called "Zeppelins" which, if true, would make the word a trademark -- there are 30 live ZEPPELIN hits in the Trademark Office, only three in Class 12 and these are for bikes and parts, motorcycle seats, and (closest in implication, I think) RVs.

On other hand, Wikipedia uses most of the terms interchangeably in their page on "airships," except that it says that "zeppelin" is a "genericized trademark."

All of which doesn't mitigate the fact that it costs over $375 bucks for a 45-minute cruise, so I guess I'm crossing that off the bucket list.

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