The Long Coffee Break

I learned about Death Wish Coffee too late to include it in my week of death brands posts. But better late (haha) than never.

 

Image via AdFreak.

Death Wish comes with a caveat:

Disclaimer:  This is not your regular morning coffee.  This is not your store bought coffee. You will not find this coffee at your local diner or at your sissy Starbucks. Death Wish Coffee is the most highly caffeinated premium dark roast organic coffee in the world. This is Extreme Coffee, not for the weak. Consider yourself Warned.

One pound—beans or ground—costs $19.99.

Too bad Death cigarettes (1991-1999) aren’t still around. They’d be the perfect accompaniment to a cup of Death Wish.

 

Image from Making the Modern World.

Death cigarettes were the brainchild of British branding guy B.J. Cunningham. Watch a 2010 video of Cunningham talking about—what else?—branding.

Comments

[empty]

Dark roast coffee is in general less caffeine-rich than other coffee, even though it has a stronger taste. At least, I read that somewhere. As personal supporting evidence, I find that the (smallish) amount of hot water I typically use for a given quantity of ground dark roast coffee beans doesn't work out so well for lighter roasts--it leads to a strong unpleasant taste. So it's possible that if I switched to Death Wish I would end up diluting it by using more water and getting no more caffeine per fluid ounce than I get now with, say, Starbucks French Roast.

[heydave]

And don't forget Deadman's Reach: http://www.deadmansreach.com/index.html