Fee, -ify, Fo, Fum

I smell a namifying trend that just won’t quitify. Here are eight examples of new brands with the derivative name style du jour:

Artify: “Art that will take your breath away at a price that won’t.” Uses the Italy country code (.it) to create an imperative: Artify It. (Via Terrence Lockyer.)

Battlefy: “Organize, Play, and Watch. Sports e-volved.”

Lumify: “Stitch beautiful short videos together on your iPhone” (TechCrunch). Uses the Montenegro country code (.me) to create an imperative: Lumify Me.

Namify: Makes nametags and other promotional products. Formerly called Namifiers. (Via Arrant Pedantry.)

Politify: “Discover the financial impacts of the 2012 presidential candidates’ plans.” Created by two UC Berkeley students; aside from the copycat name, it’s an interesting and useful app. (Via TechCrunch.)

Sponsorfied: Oh, look—an adjective! “We simplify sponsorships by connecting the best brands with amazing opportunities.” (Via TechCrunch.)

Stopify: “An application for Android phones that helps you miss fewer phone events when you are out walking!” Note the use of “phone events”—which presumably includes texts, emails, and Twitter alerts as well as phone calls. Like Lumify, Stopify is a .me domain. (Via @ErikaRemmy.)

Tweetify: An app that allows Shopify store owners to market their products on Twitter. (Via @n0aaa.) The Name Inspector included Shopify in his 2011 post, “A Disturbifying Trend in Namifying.”

Comments

[Q. Pheevr]

It's my party, and I'll cryify want to.