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July 16, 2012


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A few weeks ago I was driving in New Jersey and was near a road that, according to my GPS map, was called Shades of Death Road. I wondered who would want to live on this road, or have a business there -- I was happy not to be driving on it!

@Jennifer: Spooky! Wikipedia has several theories about the name's origin: http://en.wikipedia.org/wiki/Shades_Of_Death_Road

I just read all your posts tagged "Death" (though not all the comments) and didn't see any mention of Rainier Ale, which used to be known (from the color of the cans and labels) as Green Death. At one point their ad agency tried to turn this to advantage by creating a character called Green Beth; I don't know how long this campaign lasted.

@rootlesscosmo: I'm familiar with "Green Death" but didn't write about it because I'm sticking to official names--preferably registered trademarks--rather than nicknames.

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