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July 24, 2012


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I might think the problems start well before the forsaken name choices. Am I particularly inept to not worry about how I will interact with corporate and political brands? And nothing could possibly go wrong with buying real estate completely online, could it?
I fear my choices in responding to this may be solely old or obtuse.

Okay, I surrender. Whoorli, Plisten, and Dwllr are the absolute worst names I've ever seen, for all the reasons you've identified.

Amen. When a former boss first told me about the NUMMI plant closing down, I said, "Oh, that's too bad, they make such great tea." She stared at me blankly.

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