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June 22, 2012


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It's certainly cheaper to just buy generic diphenhydramine (Benadryl) pills. Sominex pills are 25 mg of diphenhydramine and the recommended dose is 2 pills; same with Tylenol PM, which also has diphenhydramine. ZZZQuil's recommended dosage is 50 mg of diphenhydramine. So you take two 25 mg store-brand Benadryls labeled as an antihistamine for allergies and boom, you're going to be drowsy.

I think ZZZQuil is a memorable name on paper and one that will jump out at the consumer in the drugstore aisle. But the consumer who can't find it in the store is in trouble if she has to ask the drugstore staff for it by the unpronounceable name.

I would pronounce it "SnoreQuil," on the grounds that "SnoreQuil" is fun to say. (It's like "snorkel," with added /w/ goodness!)

Many years ago, the campus bookstore sold a bumper sticker that read:
But the administration made them take it off the shelf.

Look at package label. Diphenhydramine is clearly on it right up front.

Why in the print and TV ads has that line been edited out ?
Is that false advertising or just withholding info?

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