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June 21, 2012


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Somewhere or other, S.J. Perelman used the verb "bikinize" (transitive) which I would guess he picked up in advertising or PR lingo of the late 40's; register-switching was one of his stylistic trademarks, and it would have been just like him to drop a nonce-word into a passage of otherwise unremarkable prose. The implied meaning was "have an explosive effect on," as I recall; I imagine this being inspired by a release announcing that "Our Fall line will bikinize the world of men's accessories" or something of that kind. (Perelman either coined or appropriated--with a pair of tongs--"goodylicious.")

@rootless cosmo: I wrote about Perelman and "goodylicious" in a 2009 post, "The Tastiest Suffix":

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