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June 05, 2012


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A different usage (which I think has been discussed at Language Log, though not in reference to this product):


Kingsley Amis once suggested an advertising slogan for a beer: "Makes You Drunk." Trouble is, it doesn't really distinguish the brand, does it? Bit while Pernod and Ricard and other brands of anisette are 45% alcohol, 51 proudly takes its name from its extra kick.

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