"X Just Got Y"

This ad for Kind Snacks features a nice twist on the “X Just Got Better” sloganclone:

 

Powell Street near Geary, San Francisco

 

The formula usually follows the “[Something We Do/Make/Stand For] Just Got [More Successful]” pattern. This one flips the reference: “[The Competition] Just Got [Less Successful].”

For a more traditional iteration, see my post on Corning’s “Tough Just Got Better” campaign. More advertising snowclones* here.

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* Snowclone: “A particular kind of cliché, popularly originated by Geoff Pullum. The name comes from Dr. Pullum’s much-maligned ‘If Eskimos have N words for snow, X surely have Y words for Z’.” – The Snowclones Database

 

Comments

[Tom Goodwillie]

The two sentences quoted in the footnote are horribly clumsy and ambiguous, or worse. Pullum drew attention to that kind of cliche and did as much as anyone to popularize the word for it (snowclone), but he did not coin that word. I do not know what "popularly originated" means. In the other sentence, who is maligning what? It reads as if something of Pullum's is much-maligned, but I think the intended meaning is that Pullum criticized something.