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April 04, 2012


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I have a gloomy hunch the copywriter originally wrote "ravish" but was dissuaded by someone from Legal.

All of a sudden, I need a can of Brawndo. (It's got electrolytes!)

My first impression was that the name and the package design made it look like a weed killer, or perhaps an insecticide---in any case, definitely not anything anyone would want to ingest. Then I did a Google image search on Roundup, and I realized that actual weed-killer packaging has a much softer and friendlier look to it.

Yes! I also thought they looked like products to be used on lawns after an alien weed invasion.

My bet is that it was supposed to read "Savage" but that would suggest someone was dreaming of cookie batter and cupcakes.

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