Names in Brief

Berkeley-based Annie’s Homegrown, Inc., makers of organic macaroni and cheese, went public this week; shares rose 89 percent on the first day of trading. My favorite part of the story, other than the local angle? The ticker symbol. It’s BNNY.

“Rabbit of Approval”

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Are makeup names too lewd? That was the conclusion of Sara Buntrock, who co-founded the cosmetics company What’s Your Virtue? as an alternative. No Vamp, Orgasm, or Fuggen Ugly here: WYV’s Lip Bliss line has inspirational color names like Devotion, Curiosity, and Generosity. (Via The Beheld).

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Drumroll, please: Your 2011 Name of the Year is Taco B.M. Monster, the actual name of a Dutch pharmacoepidemiologist. My own pick in the annual contest, Courvoisier Winetavius Richardson, finished second.

Comments

[rootlesscosmo]

Possible future entry: the composer Billy Strayhorn was involved for a while with a man whose father was named Monticello Goldberg. (The Strayhorn bio didn't say how the "c" was pronounced.)