« DKNY? LOL! | Main | Further Adventures in Namifying Trendily »

March 26, 2012


Feed You can follow this conversation by subscribing to the comment feed for this post.

Does each of these companies has a resident Brit on its staff who’s paid to contribute (CON-tribute, that Brit might say) across-the-pond lingo to lend a high-toned air to the proceedings?

Compare upscale menswear catalogs that talk of "suitings" and "shirtings," to imply the customer is selecting material for a custom-tailored garment, even when all concerned know the item in question is off the rack. Someone years ago parodied this with an ad for "our exclusive sockings."

@rootlesscosmo: From my years as a retail copywriter I recall that "suiting" means something distinct from "suits." Suits are sold as indivisible ensembles--jacket + trousers, jacket + skirt--while "suiting" refers to pieces sold separately that can be assembled into a suitlike outfit. (This is helpful for women especially: we frequently wear different sizes top and bottom.)

"Socking," however, is just hilarious.

Dictionaries (see http://www.wordnik.com/words/suiting) back up rootlesscosmo's suggestion that suiting is the cloth from which your (perhaps bespoke) suit is made.

The comments to this entry are closed.

My Web Site


  • Pinterest
    Follow Me on Pinterest
My Photo

Your email address:

Powered by FeedBlitz

Bookmark and Share