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March 13, 2012


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Modesto's motto reminded me of South Dakota's (the Mount Rushmore State) tagline: "Great Faces, Great Places."

Excellent topic and excellent discussion. When taglines work, they can even become part of the culture and enrich the language.

But I have a small quibble. The rhyme is the Folger's slogan (up/cup) isn't a near rhyme; it's a full rhyme (unless you speak some dialect that gives a different value to the u's in these words).

@Rolig: Aaarrggh ... I originally had a different near-rhyme example and then I ... oh, never mind. Thanks for catching the error--I've fixed it!

Did you hear about Sofa King in the UK, whose long time ad slogans have been banned.
"Sofa King Low!" "Sofa King Cheap!"

@Muriel: Yep, Sofa King even merited a post on Language Log: http://languagelog.ldc.upenn.edu/nll/?p=3816

This is great, Nancy. Another thing the examples have in common: commas bad, periods good, no punctuation best of all. Any thoughts on that?

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