« February Linkfest | Main | Restaurant Names in the News »

February 16, 2012


Feed You can follow this conversation by subscribing to the comment feed for this post.

What a great post! May I send this out to every prospective client I get for the next ten years? All these points are very important, but the biggest one I'd ask clients to absorb would be #1. Especially in technology- and computer-related projects, I get briefs again and again that want to differentiate themselves by saying they're faster, they're more flexible, they're smaller, they work with everything else, they're smarter, they're more secure, they're innovative, they offer a whole new approach, they're passionate about their specialty (ugh), or God help us, they think outside of the box. I say, "Get back in that box and write me a proper creative brief!"

The comments to this entry are closed.


  • Pinterest
    Follow Me on Pinterest
My Photo

My Web Site

Top 25 Language Language Professional Blogs 2014
Top 25 Language Professionals Blogs 2012
Top 25 Language Professionals Blogs 2011
Top 10 Language Professionals Blogs 2010
Top 100 Language Blogs 2009

Your email address:

Powered by FeedBlitz

Bookmark and Share


Top 25 Language Language Professional Blogs 2014