Now with Even More Licious!

A couple of years ago I wrote a longish post about brand names and taglines built on -licious (Fergalicious, Picklelicious, Eco-licious, etc., etc.). I’d thought the trend was tapering off until I saw this new product:

Via The Impulsive Buy.

Jeff, who reviewed Wildlicious Wild! Fruit Fusion Pop-Tarts for The Impulsive Buy, says the name led him to expect the taste “to rival the KY Jelly Fire and Ice.” (I think Jeff meant Trojan Fire and Ice.) No luck: it’s just “a bit tart and not overly sweet.”

By the time a naming trend reaches a mass marketer like Kellogg’s, it’s safe to assume that it’s as good as dead. Or even deadlicious—which turns out to be the name of a blog devoted to “handmade rock ’n’ roll patisseries to die for.” “Patisseries” notwithstanding, don’t go there expecting pastry, or even Pop-Tarts.

Comments

[Namer X]

And don't forget Beyoncé:

http://youtu.be/q-qtzhgweLs

[Namer X]

Names in the wild: Just this morning, this Guy Fawkes mask is called - "infringealicious"!

http://boingboing.net/2012/02/06/guy-fawkes-mask-stencil.html

[Mark Gunnion]

'licious was interesting, and had a certain tang when it first got popular in brands. But I think it does require a vowel before the "L", don't you? All the other examples follow that obvious path. Wildlicious forces an "ldl" blend in mid-name , and that's a corner I don't think many English speakers can get around very nimbly.

[Diana Landau]

Yet I think this succeeds without an intermediary vowel (maybe bc the "g" makes a shadow vowel): "Piglicious Hog Roast specialise in providing a high quality, cost effective catering that really does satisfy the hunger of all ages,..." www.piglicious.co.uk/