Here’s a suggestion for the weekend: Why not buy some things?
You need things? They sell things.
This store in San Francisco’s Japantown used to be called Townhouse Living, and I regret I can’t tell you why the name was changed. The original name at least communicated “furniture and accessories for small dwellings.” The new name is a depressing waste of space—not because it’s three words long (names don’t have to be short to be effective) but because each word is devoid of content: “Neat” is a damned-with-faint-praise adjective; “Asian” is nonspecific; and “Things” is the saddest generic around. Repeating “Asian” in the tagline just wastes more space.
And as long as I’m piling on: terrible typography, too.
As far as I’m concerned, there’s only one appropriate use of “Thing” in naming:
Neat Asian Things, meet your kindred spirit, the kickless Kixx (tagline: “Something to Wear”).