…meet FECKiN whiskey.
At the Dolphin Swimming and Boating Club, San Francisco.
“Effen,” according to a page on the brand’s original website (since deleted), means “smooth” in Dutch. “Feckin,” according to Urban Dictionary, is “a variation of the naughty word, Irishalized.”
Unquestionably a couple of suggestive marks.
Read my 2007 post about Effen. And read about Effen’s 2010 ad campaign, which used heavy-handed double entendres like “Nothing warms me up like Effen by the fire.”
I am not entirely sure what an Effen Raspberry is but none of the options are especially pleasant.
Posted by: Sarang | December 28, 2011 at 09:13 AM
Maybe after cocktails with Effen and Feckin you can have Suxx wine?
Posted by: Jessica | December 28, 2011 at 02:02 PM
And here I've been purchasing fookin' whiskey solely.
Uh oh, I bet I missed a few commas in that first sentence. Of all the places to flaunt one's typing and then shiver in uncertainty!
Posted by: heydave | December 29, 2011 at 06:21 AM
Note to aspiring distillers: Frikken.com and fricken.com are both for sale, but frikkin.com and frickin.com are both in use.
Meanwhile, for the more easily offended, HEdoublehockeysticks.com is "under construction."
Posted by: Mark Gunnion | December 29, 2011 at 02:37 PM